American rapper Swae Lee has partnered with boohooMAN to launch the brand's new party collection, featuring embroidered tailored suits which 'combine the rapper's suave style with boohooMAN’s bold aesthetic'.

Cleveland Campbell, boohooMAN creative director, commented ‘This collection looks and feels amazing. The campaign itself was driven by Swae Lee’s celebrity status with the concept focusing on an abstract interpretation of the Cannes film festival. We took inspiration from the way celebrities grace the red carpet in front of a sea of photographers'.